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Cody Hoffman

I help ambitious early stage startups build products using an AI-first approach

I help ambitious early stage startups build products using an AI-first approach

Experience

Staff Engineer

Assured

·

2025-NOW

Led system design, development, and technical project management of a damage media collection platform for virtual insurance estimates, featuring dynamic rulesets for guided photo/video capture with location tracking, telemetry, and monitoring at scale.

Architected and built a real-time tow truck dispatch experience modeled after Uber, including live map tracking and integration with third-party tow service APIs.

Stack: React Router SPA, Typescript, Tailwind CSS, Express, GraphQL, Prisma, PostgreSQL, AWS.

Founding/Lead Engineer

BoomPop

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2021-2025

First engineering hire. Selected the tech stack, built the initial product, and grew the engineering team to 10 engineers through hands-on hiring and mentorship.

Helped scale the business from $0 to $100M ARR serving 4,000+ corporate customers including Google, Netflix, Meta, and Amazon, maintaining a customer NPS of 80+.

Led implementation of SOC 2 Type II and GDPR compliance programs using Vanta, managing contractors and internal processes. Owned CI/CD pipelines and cloud architecture.

Built core product surface area: dynamic marketing site builder for packaging locations, venues, and experiences; vendor management and search platform; AI-powered event planner; itinerary builder with third-party integrations; budgeting and financial analysis tools.

Stack: Next.js, Typescript, Tailwind CSS, GraphQL, Kysely, PostgreSQL, serverless architecture on AWS using SST for IaC.

Senior Software Engineer

Tractor Zoom

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2019-2021

Led development of the company’s initial SaaS product for instant equipment valuations and inventory tracking powered by auction data, growing the product from $0 to $400K ARR.

Stack: React Router SPA, Typescript, Next.js, Material UI, serverless REST APIs on AWS Lambda, MySQL.

Software Engineer

John Deere

·

2017-2019

Core contributor on the greenfield rewrite of the Setup Builder application and ongoing development of Land Manager. Built features for the Autopath project enabling web-based management and optimization of autonomous equipment paths.

Created a standardized map tooling library as a solo hackathon project that was broadly adopted across all map-based UIs in the JD Operations Center.

Stack: React, SCSS, Java, Node.js, Hapi.js, Google Maps API, AWS.

Education

Bachelors in Computer Science & Engineering

University of Iowa

·

2013-2017


Skills / Stack

React

Typescript

Next.js

Tailwind CSS

GraphQL

AWS

Postgres

Nest.js

System Design

Technical Leadership

AI

© 2026 Cody Hoffman

© 2026 Cody Hoffman